LA Gear, The 80s fashion shoe is coming back

Nick Corotan and I created this ad campaign for LA Gear. The strategy was to position LA Gear as the shoe that has made a stupendous comeback, unlike many other 80s fads (Vanilla Ice, MC Hammer, etc.)

"December 2008 marked a triumphant return to the apex of popular culture for iconic sneaker brand L.A. Gear. Bringing back signature styles from its hugely popular '89-'90 Unstoppable line, while updating some colors and materials, the company launched L.A. Gear Originals."
                             

     LAGear.com

LA Gear was booming in the 80s but they severely lost market share in the 90s (probably because the style was no longer the fad). LA Gear filed for bankruptcy in the 90s. Now they are making a comeback. I've noticed many people on campus wearing LA Gear styled shoes.Even Nick said he liked the blue and green one in the first ad. He said he wishes he could buy a pair.


Copy:


This comeback is just two feet away


Some comebacks don't make it... some do

LA GEAR

Christine's Cooking Creations - A new blog

Christine has started a blog. We're currently looking for a good domain (the ideal, "christinescooking.com", is taken). She's going to be cooking some very fun and interesting recipes. And, I must add, she is a good cook. She derides her talented cooking creativity from watching her mother, living in multiple countries, and having superb gourmet intuition.

I invite you to take a look at her blog. Currently, we're hosting Christine's Cooking blog at christine.davidscoville.com. Last night she made a wonderful Pad Thai dish. I was very impressed. Take a look at her site and enjoy her creations.

Posted via email from davidscoville's posterous

"Retire Early" Advertising Campaign

Here's how the "Save Money" campaigns turned out after I talked to Professor McKinley. I decided to make it a little more causal: If you save you'll retire early; If you don't save, you'll have headaches and never retire.

Headline:
Jim retires at 45.
Bob and Shirley keep working.

Copy:
Jim Redding
Jim saved just $500/month and did without unnecessary memberships and credit cards. Now he’s looking at a $500,000 retirement at age 45. Jim doesn’t deal with the financial headaches that many Americans suffer from. He always goes by the saying, “don’t spend what you don’t have.”

Bob Thompson
Bob lives on the edge--the edge of financial ruin. With over $11,000 in credit card debt, he’ll consider himself lucky when he’ll pay it off in 20 years, having spent $4,700 on interest. In the meantime he’ll max out a few more credit cards and keep getting headaches.

Shirley Pilford
Shirley’s more concerned about spending rather than saving.  She can’t give up her cable tv. After all, she’s got 1,000 channels, of which 10 she actually watches. She won’t go without her 5 subscriptions to magazines she never has time to read. And what about her membership at the gym she doesn’t have to time to go to?

Mug shots from istockphoto.

$60,000 in Internet Marketing

My company is giving away $60,000 in internet marketing for any company that has really suffered during the recession. It will be a very exciting contest. We've called it the Ultimate Web Marketing Makeover because it's a makeover for a company's online presence, just like they do on Extreme Makeover: Home Edition. I had the opportunity to work on our landing page: http://www.seo.com/web-marketing-makeover. Jeff Call came up with the original graphics and I implemented his work into a landing page. 

After working at SEO.com for over a year, I'm really impressed with the growth we've had. We've got a full office of some really great talent: social media experts, ppc experts, conversion experts, and, of course, SEO experts. 

Albert Mitchell helped to put together this video about the contest:

If you're a winner of this contest, you'll be amazed at how much traffic you'll get with your awarded 6-month contract. You'll have some of the best online marketing gurus help your site slam the competition. Best of luck! 

Posted via email from davidscoville's posterous

Save More. Spend Less. - Be thrifty campaign

Headline: 

Big debt is not a

“problem-free philosophy”

Copy:

As far as we’re concerned, “Hakuna Matata” isn’t a financial term. America’s total consumer debt is $2.6 trillion. That’s $8,500 for every American citizen--and that doesn’t include real estate. Unnecessary debt contributes to depression, bad credit, and a poor economy. Next time you think about making a big purchase, ask yourself: “Do I really have the money?”

Believe

Who was ever a proponent of faith?

Mahatma Ghandi
Jesus Christ
Mohammed
Walt Disney
Roosevelt
Joan of Arc
Martin Luther
Winston Churchill
Abraham Lincoln
George Washington
Apostle Paul
Nelson Mandela
Jan Hus
John Calvin
Handel
Montezuma
Albert Einstein

Posted via email from davidscoville's posterous

Favorite Disneyland Castle Image

I think this image is superb. I have it hung in my cubicle. The colors are so rich and crisp.