I felt the image in the original was not effective for the audience of the ad--business people. Most business people don't really care what is behind the scenes of their website; i.e., how big, sleek, or clean their servers are. They just want to know that the technical side of their business works well and either keeps costs down or increases revenue.
I decided to utilize SingleEdge's logo--the power button symbol. What came of a little thinking was the idea that eBusiness should be simple and get the job done. Thus I said, "eBusiness as simple as pushing the power button."
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