Nick Corotan and I created this ad campaign for LA Gear. The strategy was to position LA Gear as the shoe that has made a stupendous comeback, unlike many other 80s fads (Vanilla Ice, MC Hammer, etc.)
"December 2008 marked a triumphant return to the apex of popular culture for iconic sneaker brand L.A. Gear. Bringing back signature styles from its hugely popular '89-'90 Unstoppable line, while updating some colors and materials, the company launched L.A. Gear Originals."
LA Gear was booming in the 80s but they severely lost market share in the 90s (probably because the style was no longer the fad). LA Gear filed for bankruptcy in the 90s. Now they are making a comeback. I've noticed many people on campus wearing LA Gear styled shoes.Even Nick said he liked the blue and green one in the first ad. He said he wishes he could buy a pair.
Copy:
This comeback is just two feet away
Some comebacks don't make it... some do
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